Reopen With Confidence
When the time is right, reopening prepared, ready to communicate, and live a new practice “normal” will be critical. In these uncertain times making sure physical practice changes, staff training, workflow, and supplies align will be important in a successful reopening. Filling your schedule in safe and meaningful ways will help the practice sustain itself and team. Marketing and communication to patients will help restore confidence and build trust during these uncertain times.
Things to Consider and Do
Reopening for non-CVOID, non-essential care is a difficult and personal choice. Ensuring your community or city is ready, assessing practice preparedness, and ensuring patient want to come in should be top considerations. Offering options for in person and telehealth are likely going to be short and long term needs. Which visit types and which services will be offered needs to be balanced with smart scheduling practices. Equipment and cleanser are basic but necessary things to have on hand. Even laminating signage instructions so that these surfaces can be disinfected need to be addressed. Perhaps most importantly communicating the “how’s” and the “what’s” of your practice’s “new normal” to patients needs to be done strategically. Overloading patients and fractured communication can hurt your efforts and cause confusion or frustration.
We Can Help
Over the last several weeks we have brought you webinars on financial sustainability and telehealth to help our partner practices. As you prepare to reopen we want to introduce you to a new resource. In conjunction with our consulting partner, Chirpy Bird, we bring you the Practice Recovery Kit. The Practice Recovery Kit includes:
5 ways to fill your schedule
Practice change guidance on cleaning, “smart” scheduling, exposure, distancing, and includes access to the latest formal guidance.
The ultimate re-opening checklist
Detailed 4-week marketing and social media plan to restore trust with patients and their families
More than 40 pre-made social media posts, including image kit
Comprehensive telehealth webinar and reference guide
A coupon code to save $50 an American Medical Association (AMA) CME/CNE telehealth course offer through Thomas Jefferson University
To purchase your kit go to Chirpy Bird’s online store and get the kit here.